TIFFANY & Co
TIFFANY & Co
Video Cube,
Paris Fashion Week
A luminous brand activation blending luxury, innovation, and emotion in the heart of Paris for Tiffany & Co.
Tiffany & Co. partnered with us to deliver a high-impact brand activation during Paris Fashion Week. The goal: create a bold and immersive installation that would stand out in a highly competitive environment, capture attention both on-site and online, and reflect the brand’s elegance and innovation.
The result was a luminous video cube installation—a physical and digital centerpiece that transformed the Tiffany identity into a living, breathing experience in the heart of Paris.
We led the full concept-to-execution delivery of a transparent video cube structure, designed to animate Tiffany’s visual universe across all four sides using custom motion content and high-resolution LED panels.
The installation blended architectural precision with creative storytelling, offering passersby a mesmerising glimpse into the brand’s world. Content direction was built around light, fluidity, and timelessness—echoing Tiffany’s design language while elevating its presence during a moment of global fashion visibility.
We managed the project from concept to on-site delivery. This included technical planning, supplier coordination, and international logistics.
Our team led the installation in Paris, overseeing structure, safety, and timing. We worked closely with Tiffany & Co.’s creative and technical teams to ensure every detail aligned with the brand’s vision.
During the final build phase in Paris, unexpected license compliance issues temporarily stalled installation efforts.
We rapidly implemented revised safety protocols, restructured on-site team management, and collaborated directly with health and safety officers to maintain momentum—ensuring that critical deadlines and quality standards were met without compromise.
The Tiffany Video Cube became one of Paris Fashion Week’s most talked-about installations—capturing attention from influencers, fashion press, and the public.
It combined digital media and spatial design into an elegant, memorable statement that reflected Tiffany’s evolution and creativity. The activation sparked conversation, engagement, and a deeper emotional connection with the brand.