Office or conference room with people, stage, and digital displays, featuring green and black decor and a large "Decarbonization" sign.

Schneider Electric

Schneider Electric

Decarbonization Experience Center

An immersive ShowrooM transforming Schneider Electric’s decarbonization journey into an engaging, narrative-driven brand experience.

Now a leader in sustainable innovation.

To celebrate the launch of its newly decarbonized distribution center in the Netherlands, Schneider Electric partnered with FORMX to design an immersive, customer-facing Experience Centre. Our objective was simple yet ambitious: turn a highly technical decarbonization journey into an engaging narrative that clients could grasp, feel, and remember. This case study doubles as your guide to crafting your own interactive brand experiences, drawing on the real steps we took to make Schneider Electric’s transformation tangible and visionary.

Business professionals in a meeting room viewing a large digital dashboard with energy usage and carbon footprint data.

Define Your Objective & Audience

  • Objective: Position Schneider Electric as a pioneer in sustainable innovation.

  • Audience: Facility managers, energy executives, and sustainability officers seeking carbon-reduction solutions.

  • Takeaway: Align every interaction (interactive tables, live data feeds, hands-on exhibits) to your core KPI, whether that’s dwell time, lead generation, or brand affinity.

Man in a business suit standing in front of a forest-themed presentation wall with the word 'Decarbonization' in bright white letters, large green power button icon, and informational text highlighting environmental achievements.

Structure a Strategic Layout & Format

We divided the centre into three seamless zones:

  1. Strategize – Setting the vision: interactive storywalls introduce decarbonization goals.

  2. Digitize (Technology) – Demonstrating tools: live dashboards and data-driven displays.

  3. Implementation (Decarbonize) – Showcasing solutions: tactile solar panels, batteries, and smart infrastructure.

Tip: Create a natural visitor flow that builds curiosity, then satisfies it with interactive content and real-world demos.

Business meeting in a modern conference room with a large window, green stools, a presentation on energy efficiency, and a recycling symbol on the wall.

Design Engaging Experience Elements

  • Interactive Carbon Table: Visitors manipulate variables to see how different strategies reduce emissions.

  • Live Energy Dashboards: Real-time feeds from Schneider’s operations reinforce authenticity.

  • Hands-On Tech Stations: Solar, battery, and smart-grid modules invite touch and exploration.

  • Sensory Triggers: Add physical elements as well as digital ones to balance the experience.

Moodboard with green and black color schemes, including interior design furniture, lighting, plants, and a brand logo for Schneider Electric.

Coordinate Logistics & Technical Setup

  • Permits & Compliance: Secured approvals from the venue and access to data for the live feed.

  • Delivery: Coordinate the delivery with the supplier, ensuring strong compliance with local to health and safety rules.

  • Event Coordination: We planned the client-facing launch event simultaneously, ensuring the showroom’s narrative carried through the live unveiling.

Stacked magazines on a gray textured surface, with the top magazine titled "The Path to Net Zero Buildings," featuring a futuristic green digital illustration.

Promote & Measure Success

  • Internal Communication Plan: We coordinated with Schneider Electric’s internal teams—marketing, sales, and sustainability—to ensure all staff were briefed on the centre’s features, spoke consistently about its benefits, and could guide visitors effectively.

  • External Communication Plan: Targeted press releases, social media campaigns, and UTM-tagged email invitations drove awareness among clients and industry press, ensuring the Experience Centre launch reached the right audiences.

  • Post-Event Report: We delivered a comprehensive report detailing the total number of visitors, qualified opportunities generated, and closed sales directly attributable to the Experience Centre—providing clear ROI and actionable insights for Schneider Electric’s ongoing business development.

Every world begins with a vision. Ready to build yours?

Floor plan of a workplace with labeled areas including collaboration space with a workshop table and seats, interactive mini-showcase, teaming graphic, decal touch table, and storage areas; central immersive digital dashboard; strategic zones with a roadmap to zero CO2 and a welcome screen; entrance at the bottom.
A diagram of a room with three sections labeled 'Engage,' 'Educate,' and 'Introduce,' each with corresponding actions to 'Digitize,' 'Decarbonize,' and 'Strategize.' The sections are within a circular dotted line, with an arrow pointing towards the 'Introduce' section and a door at the bottom right corner.