Schneider Electric

Schneider Electric

Decarbonization Experience Center

An immersive ShowrooM transforming Schneider Electric’s decarbonization journey into an engaging, narrative-driven brand experience.

Now a leader in sustainable innovation.

To celebrate the launch of its newly decarbonized distribution center in the Netherlands, Schneider Electric partnered with FORMX to design an immersive, customer-facing Experience Centre. Our objective was simple yet ambitious: turn a highly technical decarbonization journey into an engaging narrative that clients could grasp, feel, and remember. This case study doubles as your guide to crafting your own interactive brand experiences, drawing on the real steps we took to make Schneider Electric’s transformation tangible and visionary.

Define Your Objective & Audience

  • Objective: Position Schneider Electric as a pioneer in sustainable innovation.

  • Audience: Facility managers, energy executives, and sustainability officers seeking carbon-reduction solutions.

  • Takeaway: Align every interaction (interactive tables, live data feeds, hands-on exhibits) to your core KPI, whether that’s dwell time, lead generation, or brand affinity.

Structure a Strategic Layout & Format

We divided the centre into three seamless zones:

  1. Strategize – Setting the vision: interactive storywalls introduce decarbonization goals.

  2. Digitize (Technology) – Demonstrating tools: live dashboards and data-driven displays.

  3. Implementation (Decarbonize) – Showcasing solutions: tactile solar panels, batteries, and smart infrastructure.

Tip: Create a natural visitor flow that builds curiosity, then satisfies it with interactive content and real-world demos.

Design Engaging Experience Elements

  • Interactive Carbon Table: Visitors manipulate variables to see how different strategies reduce emissions.

  • Live Energy Dashboards: Real-time feeds from Schneider’s operations reinforce authenticity.

  • Hands-On Tech Stations: Solar, battery, and smart-grid modules invite touch and exploration.

  • Sensory Triggers: Add physical elements as well as digital ones to balance the experience.

Coordinate Logistics & Technical Setup

  • Permits & Compliance: Secured approvals from the venue and access to data for the live feed.

  • Delivery: Coordinate the delivery with the supplier, ensuring strong compliance with local to health and safety rules.

  • Event Coordination: We planned the client-facing launch event simultaneously, ensuring the showroom’s narrative carried through the live unveiling.

Promote & Measure Success

  • Internal Communication Plan: We coordinated with Schneider Electric’s internal teams—marketing, sales, and sustainability—to ensure all staff were briefed on the centre’s features, spoke consistently about its benefits, and could guide visitors effectively.

  • External Communication Plan: Targeted press releases, social media campaigns, and UTM-tagged email invitations drove awareness among clients and industry press, ensuring the Experience Centre launch reached the right audiences.

  • Post-Event Report: We delivered a comprehensive report detailing the total number of visitors, qualified opportunities generated, and closed sales directly attributable to the Experience Centre—providing clear ROI and actionable insights for Schneider Electric’s ongoing business development.

Every world begins with a vision. Ready to build yours?