At FORMX, we design experiences that don’t just impress—they resonate. We are a creative experiential marketing agency based in Europe, helping brands express their identities through immersive environments, interactive activations, and flawlessly executed events.

We specialize in the production of pop-ups, corporate events, product launches, and experience centers for brands looking to build emotional connections with their audiences. Whether it’s a one-day activation or a multi-city tour, we transform abstract ideas into unforgettable experiences.

What We Offer

1. Experiential Event Production

At the heart of every great brand is a story—and at FORMX, we bring that story to life through immersive, real-world experiences. Whether you’re planning a large-scale brand activation or a private corporate event, we ensure every detail is aligned with your message.

We handle:

• Concept ideation

• Technical production (AV, lighting, staging)

• Design and fabrication

• Venue coordination

• Live delivery and debriefs

Our team has produced events across France, the UK, the Netherlands, and beyond. Clients trust us to translate complex messages—like carbon neutrality, digital transformation, or brand innovation—into intuitive physical experiences.

2. Brand Activations

Want to make a bold statement? We specialize in creative brand activations that spark curiosity and engagement. Whether it’s a pop-up experience on a ski slope, a student roadshow across 50 universities, or an interactive museum-like installation, our goal is to generate buzz, awareness, and emotional impact.

We combine creative strategy with technical know-how to design and produce:

• Pop-up shops

• Outdoor installations

• Festival activations

• Campus campaigns

• Immersive retail takeovers

Every activation is tailored to the context, audience, and KPIs. We work closely with artists, designers, and digital teams to deliver experiences that people remember—and talk about.

3. Experience Centers & Showrooms

For brands with ongoing B2B engagement needs, we create permanent or semi-permanent experience spaces. These centers are designed to educate, persuade, and inspire clients or stakeholders through interactive content and clear storytelling.

A great example: our collaboration with Schneider Electric in the Netherlands, where we created a decarbonization experience center featuring live dashboards, interactive scenario tables, and a narrative journey split into three strategic zones. This project is now being used by sales teams and partners as a strategic communication tool.

4. Event Logistics Planning

An event can’t succeed without logistics that work. With over 10 years of international experience, we manage the operational backbone of each project from end to end. That includes transport, staffing, catering, storage, signage, and supplier management.

Logistics services include:

• Roadshow coordination

• Multi-location event planning

• Supplier sourcing & negotiation

• Load-in/load-out schedules

• Permits & insurance

• Health & safety documentation

If your project is international, no problem. Our team is fluent in English and French, and has experience working across borders to ensure compliance and smooth delivery.

5. Creative Concept & Strategy

Every experience starts with a concept. We don’t just “do events”—we build worlds. Our creative direction is rooted in your goals: whether you’re launching a new product, activating a campaign, or reinforcing your brand values. We collaborate with you to develop ideas that are visually bold, strategically sound, and emotionally resonant.

Our creative services include:

• Ideation & moodboards

• Spatial storytelling

• Interactive content development

• Messaging frameworks

• Artistic collaborations

We adapt the tone, scale, and ambition of each project to the brand we’re working with. From poetic to technical, our experiences are always designed to make your audience feel something.

6. Corporate Event PlanninG

Looking to make your mark at Cannes Lions or plan an internal summit that motivates your team? We manage corporate events from start to finish, with a focus on high-end aesthetics and strategic outcomes.

From luxury hotel suites and speaker management to branded collateral and flawless AV, we ensure every element aligns with your brand vision.

7. Sustainability-Driven Experiences

More than ever, brands need to show—not just tell—their commitment to sustainability. We specialize in producing green events that reduce impact while increasing meaning.

This includes:

• Carbon-conscious production

• Recycled or reusable materials

• Local sourcing

• Storylines that highlight your sustainability goals

In our Schneider Electric showroom, we used live data, physical models, and poetic storytelling to explain decarbonization in a way that clients could feel—turning strategy into story, and story into action.